What marketers—and anyone leveraging AI—should know
Whitepaper
6 strategies for mitigating the environmental impact of AI
Prioritize value and necessity in AI applications
Upskill employees to use AI effectively while minimizing waste
Opt for self-hosted solutions in low-carbon regions
Prompt AI models to generate shorter responses
Use advanced models only when necessary
Assess the indirect environmental and societal effects of AI adoption
The rising environmental cost of AI
Digital emissions account for over 4% of global emissions and are growing faster than any other sector Source: ADEME–ARCEP
Training a large AI model can emit as much as 1000 tons of CO2e the equivalent of 250 roundtrip flights from Paris to New York Source: fifty-five
AI’s rising emissions represent an estimated social cost of up to $140 billion Source: Goldman Sachs
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fifty-five
fifty-five, part of The Brandtech Group, is a global data company that helps brands collect, analyze and activate their data to improve their marketing and sustainability strategies. fifty-five was named by Forbes as one of the world’s best management consulting firms, owing to its unique approach that blends consulting, ESG and technology expertise.
Scope3
Scope3 is a technology company transforming how organizations optimize their AI operations. Through real-time monitoring and optimization, Scope3 helps enterprises reduce unnecessary energy consumption while maintaining peak AI performance. The Brandtech Group is among Scope3’s minority investors, reflecting our shared vision for sustainable advertising technology.
